The 22nd of Feb 2019 Dusseldorf, Germany. That is the date I wrote this blog. Almost 4 years after I started my project 4D dynamic clear aligners. I finally had to start writing a bit about it as I come to the final round in product development. A new dimension in the field of orthodontics that proved very special to me over the years of hard work.
A roller coaster full of ambiguous paths. Many times it proved daunting to me and I decided to stop and give up as I thought this could be a total waste of time.
As the 4d clear aligners are ready to come into the market, I am very excited about the vast opportunities this technology opens for so many patients worldwide seeking affordable care and an eco-friendly solution.
Clear aligners or invisible orthodontic trays are a very unique and promising method for straightening teeth as an alternative to braces. The credit goes to Align tech and specifically to Zia Chisti one of the co-founders of Align tech at its embryonic stages.
Clear aligners are manufactured through high-end 3d technology from 3d scanning dental models to 3d designing of teeth movements then 3D printing the sequential steps through a 3D printer and finally thermoforming plastic materials chemically made out of TPU or PETG to conclude a clear aligner form.
Inspite the market has grown exponentially in the last few years. However, as a common pattern seen in the market with most industries, we did the same foolish mistake. We focused on the gains and forgot our planet. We adopted a business model that is totally destructive to our planet. The economics Vs planet problem was somehow well highlighted in a book I enjoyed reading for the author Kate Worth. She coined the wording “Doughnut economics” where she describes how misleading our initial understanding of the economy and accordingly business growth, agility and finally GDP. We have indulged ourselves, our work and surroundings in a vicious circle that works well to generate better income and orient growth based upon GDPs.
Money goes into dealers and doctors pockets while plastic dumped in the Planet’s waste containers. We used currently an average of 33,000 tons per year of plastic waste only in the field of clear aligners!! This is according to my own rough calculation for 2017 according to estimations of market size, the number of cases treated and an average treatment of 10 months. This is without counting the plastic waste from packaging. This all ends up in the ocean to resemble almost 0.004% of the total plastic waste thrown in the ocean worldwide per year according to 2017 statistics.